Reality Shows that Just Faded Away, Part 2: Utopia
Back in the summer of 2014, the Fox broadcast network--as opposed to the Fox cable networks--heavily hyped a new reality show, Utopia as fifteen pioneering Americans getting a chance to leave their everyday lives and live in an isolated, undeveloped location to build a new civilization--for an entire year. Not for a single TV season (which is typically around 12-13 weeks), not for a mere six months that would stretch from fall to spring, or over a summer--but an entire year. They'd live, we were promised, cut off from the larger world and be forced to develop their own Utopia during that time.
In short Utopia was sold to the American viewing public as a year-long experiment in building a new community, a new kind of communal living experience. Besides the broadcast episodes, cameras would stream what was happening in Utopia 24/7 so fans could look in any time, similar to the very popular reality show Big Brother. There was even publicity about fans getting chances to visit the location and meet the cast members.
Then the show was off the air, with no explanation, after only a few weeks. There was no finale, no publicity about any "farewell to Utopia" close, the show and its hype and its streaming counterpart just vanished as if they'd never existed in the first place. A look at how the show's ratings went down week after week is probably a good explanation why.
Why the ratings went down, and down, and down, is probably easy to explain. What the hype promised and what the show delivered proved a classic case of "buyer beware." First off, the cast appeared to be chosen to promote discord, not harmony. Even people working together who share common values and agree on common goals often inevitably encounter conflicts, but this cast appeared deliberately chosen to provoke intentional conflict. A Christian pastor who wanted his ideal society to be one where everyone follows Jesus was mixed with cast members who disagreed with his view of religion, and that was just one example.
In a cast that was hyped as being made up of people with skills to contribute to building a new society, one of the first cast members introduced was an attractive young professional dancer whose skills and abilities seemed confined to being "polyamorous," who, upon entering the Utopia location, was shown kissing good-bye to "her boyfriend, and her other boyfriend, and her girlfriend." Her most likely contribution to this new community appeared to be the suggestion that she might engage in multiple amorous affairs leading to jealous spats breaking out, creating conflict that would last for the entire year-long experiment--exactly what's needed when building an ideal society, LOL.
Then came a scene that involved the cast discussing what they considered essential for life in their new community, and the woman who insisted that she must, absolutely must, have her bug spray because she was afraid of bugs and she'd scream if she saw bugs--when she knew she was expected to remain in the middle of an isolated rural setting for a year. Then why did you come on the show, Lady? Yeah, you wanted to be on TV, but who decided you were going to be confined to this rustic primitive community for a year, where bug spray doesn't grow on trees, and just what did you (and the production crew) intend to do when the bug spray ran out?
Then somebody thought providing the cast with wine to start life in this isolated, insulated community for a year was a good idea, and the wine-drinking led to a fist fight--great ideal society we've got going here--which meant one of the first duties for the cast was to devise a system to deal with an incident of assault and battery. Great way to build an ideal society, starting right from the intro!
Add the woman that almost immediately revealed a stunning secret--she was pregnant! It couldn't have possibly been a secret from the production crew--everyone would've had to pass a medical exam to get on the show--but it was treated as a big reveal. If she actually was going to be confined to this rustic isolated community for a year, she was going to have to give birth in it. On camera? On streaming service?
Although one of the cast was promoted as a "holistic doctor" that's not the same as an OB. Didn't anyone question what might happen should complications to this "surprise" pregnancy arise? What about post-partum care of mother and child? The whole big-news-someone-is-pregnant story line appeared to be completely out of touch with the reality of what women experience in pregnancy. Plus she was supposed to be cut off from her family for a year while raising a newborn, that might need formula and medical care, and would definitely need a supply of diapers (and diaper-cleaning) and baby food? Really?
In subsequent episodes the entire premise of the show floundered. Turned out the concept of people living in isolation for a year wasn't what the concept was after all. People would be coming and going, not confined and cut off from the outside world. Two original cast members (including the Christian pastor) left for personal reasons, even before the twist in the much-hyped concept was revealed. Every few months, some cast members would be "nominated" for elimination (again, similar to the Big Brother concept) while new cast members would take their place.
Given how much the show that was broadcast differed from the show that was hyped, it's not surprising the ratings sank, and sank, and sank still more. No one even bothered to invent a finale, there was no "Utopia closes up and cast members return to their lives" build-up and closure. The show was simply on the air one week and off the air, permanently, the next.
Utopia was originally conceived to be an American version of an European reality show in which people lived in a rural commune. Somehow that original concept never got translated to the ill-fated American version. Someone, though, might make another attempt to bring that concept to an American audience. Cast a dozen or more diverse people, this time promoting a group who have dedicated their lives to working in harmony with others, and start with a less ambitious timeline--say, the length of an average thirteen-week TV season. The show could be extended to a second season--continuing exactly where the first season left off--if the show proves successful. If the show gets renewed for a second year, then start over with a new cast.